“마.피.아. In the morning” is a song by South Korean girl group ITZY. It is the first and title track from their fourth mini album GUESS WHO.


The music video sets a high-tension mood, which is based on the Mafia game, showing psychological warfare between various appearance of ITZY. The members arouse the viewers’ curiosity by hiding their true emotions in the daytime and then doing a one eighty in the nighttime, entertaining us with different forms of themselves like movie characters. It throws hidden clues throughout the music video, and asks the viewers to ‘GUESS WHO’ the mafia is. ‘In the morning’ was perfected all-around by JYP’s representative producer J. Y. Park’s lyrics, music, instrumentation, and vocal directing. Production team LYRE who worked with ITZY for the first time, showed high synergy with ITZY. On top of that, danke, earattack, Haesol Lee, and KASS, who’ve worked with numerous K-pop star groups including TWICE, BTS, IU, EXO, also collaborated on the album, producing a magnificent result.
— ITZY Official Site





In the morning


Awards and nominations

Music show wins

No. Video Music Show Date Result

-ITZY - In the morning- Comeback Stage --엠카운트다운 - M COUNTDOWN EP.708 - Mnet 210506 방송

M Countdown May 6, 2021 Won

-ITZY - In the morning- KPOP TV Show - -엠카운트다운 - Mnet 210513 방송

May 13, 2021 Won

-Show Champion- 있지 - 마.피.아 인 더 모닝 (ITZY - In the morning) l EP.393

Show Champion May 12, 2021 Won

ITZY(있지) - 마.피.아. In the morning(Mafia In the morning) (Music Bank) - KBS WORLD TV 210514

Music Bank May 14, 2021 Won

ITZY(있지) - Mafia In the morning(마.피.아. In the morning) @인기가요 inkigayo 20210516

Inkigayo May 16, 2021 Won

Song Credit

  • Lyrics by: J.Y. Park “The Asiansoul", KASS, danke, LYRE
  • Composed by: LYRE, J.Y. Park “The Asiansoul", earattack, KASS, 이해솔
  • Arranged by: LYRE, J.Y. Park “The Asiansoul", 이해솔, earattack
  • Original publisher: JYP Publishing (KOMCA), Big Stage Music LLC, BMG Gold Songs, 라라라스튜디오, Copyright Control
  • Sub publisher: JYP Publishing (KOMCA), Fujipacific Music Korea Inc., Copyright Control
  • Sessions All instruments by: J.Y. Park “The Asiansoul”, 이해솔
  • Instrumental recording and production by: Alina Smith and Annalise Morelli at the LYRE Lair
  • Keyboards by: earattack
  • Background vocals by: Sound Kim
  • Vocal directed by: J.Y. Park “The Asiansoul"
  • Digital edited by: 엄세희 at JYPE Studios
  • Recorded by: 엄세희, 구혜진 at JYPE Studios
  • Mixed by: 이태섭 at JYPE Studios
  • Mastered by: Chris Gehringer at Sterling Sound, U

Video Gallery


  • 마.피.아. In the morning is the fastest ITZY title track to reach 100 million views, reaching in just 22 days.
  • BTS' Jin recommended this song as a fun song to listen to while showering.